IDENTITY CREDIT WATCH

IDENTITY CREDIT WATCH: The heightened awareness of identity theft has caused consumers to become concerned - and with good reason. According to the Federal Trade Commission, identity fraud is the fastest growing crime in America. The effects of identity fraud are devastating and can take months or years to resolve.

Fortunately Equifax card issuers have tools to help catch the abnormal card purchase patterns typical of identity thieves. Neural network programs such as Falcon have helped Equifax issuers catch fraud before too much damage occurs.

Equifax developed Credit Watch specifically to help consumers protect their own credit history. After enrolling in Credit Watch, consumers receive alerts via e-mail that notify them of: